Advertising, through the ages has evolved to be a very powerful tool that can shape identities and personalities of consumers regardless of age, culture or sex

publicizing has, one way or an otherwise shaped my identity and personality. I also have to admit that be eccentric of my exposure to advertisement, I have achieved a certain status in my neighborhood. I play basketball during my away time, and I became popular in town non only because of my admitment still also because of the Nike position that I wear.Nike is the worlds leading supplier of gymnastic raiment and apparel. I first heard of Nike when I was a kid, in T.V commercials of former basketball player Michael Jordan promoting the shoes.Being an NBA fan and a basketball aficionado, the commercials scheme me into trying out the shoes he is endorsing. The moment I bought my duad of Nike shoes and paraded it in school, I saw my classmates in complete devotion after seeing me wearing the shoes for the first time. I was bombarded with questions care how much does it cost or where it was bought.Also, when I play basketball utilise the said shoes, I also earned extra atten tion from the muckle who are watching the game because of my footwear.Aside from that I can feel that I can do things that Jordan does (high flying dunks, higher jumping ability) just by wearing the shoes he endorsed, especially when dunking the ball from the free bemuse line which was made famous by Michael Jordan during the slam dunk compete (though I have non yet accomplished it).When comparing it to other shoes, I can see that Nike has the edge because of its dimensions. I feel that the shoes are lighter than other brands as what Jordan swears it to be. During a game of basketball, which ordinarily requires frequent running, I can feel that the shoes weight does not affect my speed.Another important feature is the durability of the shoes, in which it can concluding for years even if I frequently use it during basketball games. purchase shoes that can be damaged easily can cause discomfort and even injuries. I also feel that buying some other brand will compromise quality and that I may acquire an injury if my shoes, for example is below the standards that of Nike. With proper care, Nike shoes can be your companion for life.With its features and other types (running shoes, tennis shoes), all sports enthusiast will, like me, be forever loyal to the brand. I can say that whenever I am wearing Nike shoes, I feel that I am better than other people, especially when playing basketball. The shoes realize my self-esteem a boost.Advertising, in reality is designed to attract people into buying particular products. tho these days, consumers are very wise with regards to spending their hard-earned money. An advertisement full of swagger is easily recognized by them.Consumers know what they want and are not easily convinced especially when an advertisement is just luring them into spending. To meet their standards, denote also stepped-up into the next level. It has become more creative, truthful and warm.My relationship with my Nike shoes is growing strong. Michael Jordan may have influenced this fetish of mine. But in the end, I can say that my loyalty is due to the reason that through time, I have come to prove the things they say in the ads. And because of this, I give my loyalty only to Nike shoes and only to it.ReferenceSage, Alexandria (June 26, 2008). Nike profit up but shares tumble on U.S. concerns. Reuters. http//uk.reuters.com/article/companyNews/idUKWNAS924120080626. Retrieved 2008-07-10.Jordan and Wilkins Battle for Dunk Title. NBAs superior Moments nba.com (website)http//www.nba.com/history/1988slamdunk_moments.html