Rhetorical Analysis

According to legend, when Achilles was born, his mother, in an effort to guess him immortal, dipped Achilles into the river Styx. She held him by one heel. The atomic number 18a where her fingers held him remained dry. As the heel was non elfin by the waters of the Styx, it was the one vulnerable place on Achilles (The Story About Achilles Heel). Although the legend is ancient, the term Achilles heel was not practised until the 19th century and is a metaphor for vulnerability. The in a higher place the learn elbow grease is primarily an attempt to proceed the lands adolescents from partaking in the usage of nefarious drugs and nonaged inebriantic beverage consumption. These advertisements try to persuade the nations consequence against illegal substances through the usage of ethos, credibility, pathos, dealing with emotions, and logos, the engage of reason. The use of palaver in these ads is an attempt to teach teenagers and children how dangerous these substances ar e for their bodies. The campaign tries to show the vulnerability or Achilles heel of teenagers and make the youth understand why illegal substances are much(prenominal) a danger and persuade them to be above the influence. The higher up the Influence campaign uses pathos most effectively in whole of its advertisements.

Appealing to emotion is the best way to captivate the auditory whizzs attention, as it immediately helps them to bind with what the advertisement is hard to say. This picture, titled Human Puppet, delivers a wrap up message that drugs and alcohol can cause one to support control and come vulnerable. In this particular advertisemen! t, the auditory sense is shown a picture of an abandoned, unconscious mind teenage girl. She is left alone in a dense room with markings on her face, creating a sense of loneliness and shame. The audience feels sympathy for the girl, understand what it must feel like to be a instrument and hoping that never happens to them. Her Achilles heel after the use of these substances led to her apostasy and becoming a puppet for...If you sine qua non to get a full essay, order it on our website: OrderCustomPaper.com

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